Media Convergence

http://itwasthebestnightever.com/

I am a big fan of How I Met Your Mother and have seen every episode to date. One thing that is interesting about the show is the fact that the show uses media convergence. Media convergence is converging two or more different forms of media. In How I Met Your Mother Marshall Eriksen, played by Jason Segel makes a website called thebestnightever.com that proceeds to scare the rest of the group on the show. This website along with tedmosbyisajerk.com are both websites that are on the world wide web. And many more shows use media convergence such as It's Always Sunny in Philadelphia has a video blog done by the character Dee which is also posted on youtube by the show. It is amazing how many things nowadays are using media convergence. The video that goes with the song on the sight is different from the one that aired on the show.